When the Hyundai Empire Broke Apart: The Financial Crisis, Family Feud and Birth of Korea’s Many Hyundais

KDMKing

Today, somebody visiting South Korea can encounter the word Hyundai almost everywhere. There are Hyundai cars. Hyundai department stores. Hyundai elevators. Hyundai construction projects. Hyundai ships. Hyundai insurance. Hyundai apartments. Hyundai hotels. Yet many of these businesses have surprisingly little to do with one another. A Hyundai automobile is produced […]