Redline Decisions: Chapter 9 – The Lowest Point

KDMKing

The Elantra N looked too tall. Erin Vale had never thought that before. She stood beneath the fluorescent lights of an underground car meet, looking across rows of modified vehicles polished to a near-reflective shine. Wide wheels sat flush with sculpted fenders. Front lips hovered just above the concrete. Carbon-fibre […]

When the Hyundai Empire Broke Apart: The Financial Crisis, Family Feud and Birth of Korea’s Many Hyundais

KDMKing

Today, somebody visiting South Korea can encounter the word Hyundai almost everywhere. There are Hyundai cars. Hyundai department stores. Hyundai elevators. Hyundai construction projects. Hyundai ships. Hyundai insurance. Hyundai apartments. Hyundai hotels. Yet many of these businesses have surprisingly little to do with one another. A Hyundai automobile is produced […]