The Hyundai Tiburon was called the “Tuscani” in certain markets, particularly in South Korea, as a way to give the car a more upscale and exclusive image. The name “Tuscani” was intended to evoke associations with the luxurious and stylish reputation of the Tuscany region in Italy, adding a touch of European flair to the car’s branding.
Hyundai used the Tuscani badge on special editions of the Tiburon, which typically featured additional performance upgrades or cosmetic enhancements compared to the standard model. This name was part of Hyundai’s strategy to position the Tiburon as a more premium and desirable sports coupe, especially in its domestic market.
In essence, while the Tiburon was the global name for the model, the Tuscani name was used to differentiate it as a more special, higher-end variant of the same car.
