The Genesis Sports Coupe (also known as the Hyundai Genesis Coupe) holds a special place in the evolution of Korean automotive design and engineering. It marked Hyundai’s ambitious entry into the performance and sports car market, demonstrating the automaker’s ability to create vehicles that could compete with established brands like […]
Car History
How Korean Cars Entered the International Market: A Strategic Marketing Journey
Korean automakers like Hyundai and Kia have become global powerhouses, recognized for their quality, innovation, and design. But the journey from being relatively unknown in the global automotive industry to competing with established giants like Toyota, Ford, and Volkswagen was not straightforward. It required a combination of smart marketing strategies, […]
The Design Team Behind the Hyundai Tiburon: A Look at the Creators of an Icon
The Hyundai Tiburon, a sleek and sporty coupe that made waves in the global automotive market, owes much of its success to the design team behind it. First introduced in 1996 and continuing production until 2008, the Tiburon became known for its bold design, performance, and affordability, helping Hyundai establish […]